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Product Designer

Driving Impact Through Strategic Design

7+ years of crafting data-driven user experiences, with 3 years and 7 months at Booking.com, delivering measurable business impact through strategic design thinking.

€207M+ Revenue Generated
>154% Conversion Improvement
500+ Team Members Using My Internal Tool
Available for Senior/Lead Product Designer roles

Featured Impact

Recent work at Booking.com driving measurable business results

Fast Track ancillary, 1 of 5 ancillaries launched
NDA
Booking.com
2023

Ancillary Growth: 5 New Products Launched

Spearheaded cross-functional team to discover and launch 5 new ancillary products, expanding Booking.com's portfolio through strategic design sprints and systematic experimentation.

€17M+ Revenue
52% Attach Rate
5 Products
0-to-1 Products Design Strategy Team Leadership Workshop Facilitation Fast Track Ancillary (1 of 5)
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Product Vision - 16+ Strategic Initiatives
NDA
Booking.com
2024-2025

Product Vision: 16+ Strategic Initiatives

Defined comprehensive 5-year UX vision for post-booking ancillaries, leading 2-day design sprint with 30+ participants, generating scalable design patterns for future products.

30+ Participants
16+ Ideas Generated
5 Yr Roadmap
Strategic Vision Design Sprints Workshop Facilitation Usability Testing Team Leadership
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Scalling Fast Track Version out of M
NDA
Booking.com
2024

Scaled Fast Track out of MVP with over 20% Attach Rate

Using data, experimentation, and usability testing to scale the Fast Track ancillary our of MVP, boosting adoption and attach rate to over 50%

20+% Attach Rate
2 Iterations
43% Coverage
Experiment Analysis Hypothesis Usability Testing Brainstorming workshop Iteration 2 A/B Testing
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Interactive Deep Dive
Cross-Sell Optimization - Mobile and Desktop Flows
NDA
Booking.com
2022-2023

Cross-Sell Growth: 24% → 61% Conversion

Led end-to-end UX strategy for flights-to-accommodations cross-sell, identifying pain points and optimizing complex user flows through systematic user research and data-driven design decisions.

€135M+ Annual Revenue
61% Attach Rate
18 Mo Timeline
User Research A/B Testing Cross-functional Leadership Growth Design Connected Trip Experience
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Selected Work

Additional projects showcasing range and versatility

LegalTech Platform Interface Design
Lawpavilion 2019-2022

Legal Research Platform

End-to-end product design for flagship legal research platform

48% Performance Increase
View Project →
LegalTech Platform Interface Design
Dispatch Now 2019 -2020

Improving Delivery in Africa

0-to-1 product design for B2C and B2B delivery platforms

Funded Investor Success
View Project →
LegalTech Platform Interface Design
EARWAC 2021

Scientific Research Tool

Dashboard design for scientists, professors, and students

Research Focus
View Project →

Additional Experience

Comprehensive portfolio spanning multiple industries and platforms

📚

Complete Case Study Archive

6 comprehensive projects spanning logistics, legal tech, and research platforms. Each with detailed process documentation, research insights, and measurable outcomes.

6
Full Projects
3
Industries
Explore Full Archive →
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UI Explorations

Creative interface experiments and visual designs

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🌟

Mentorship

20+
Mentees
🤝

Product & Pixels

Leading 230+ designer community

Senior Design Leadership

Currently leading flight ancillary growth at Booking.com, I specialize in transforming complex user problems into scalable design solutions that drive measurable business impact. My approach combines deep user research, data-driven decision making, and strategic design thinking to create experiences that both users and businesses love.